Our Affiliate Team Matched the Advertiser with the most qualified Affiliate on the DFO Performance Network.
Almost immediately the Affiliate Team identified positive signals on the Affiliates Meta Media Buys and leveraged that data to secure testing with a Google Search Partner. Soon After that a Third Affiliate Partner was tapped and from there the Affiliate traffic began to grow profitably for both the Affiliate Traffic Partner and our Advertiser.
The Affiliate Team worked closely with our Global Sales team to ensure that all KPIs were met and that our Advertiser was kept up to date on traffic projections.
The Global Sales team correctly projected that our Q4 success with this Advertiser would translate into Q1 success and working with the Affiliate Team Q1 traffic was secured.
